Steve Smith | Groton Real Estate, Dunstable Real Estate, Westford Real Estate, Nashua Real Estate



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Staging is a marketing tool, not an exercise in decorating for living comfort. Professional real estate stagers should be a member of your team when you want to sell your home quickly and for top dollar.

Even if you have a go-getter real estate agent and your home is in a great neighborhood, consider staging as a way to enhance value and prompt an acceptable offer in the least amount of time. Your stager will target the "right" buyer, based on price, features and demographics, to achieve results.

Planting a "Buy Idea"

Contrary to the popular notion of staging, it does not involve an effort to "sell," but rather encourages the  buyer to envision living in a particular home. Savvy buyers will already have determined that a specific property is within their budget, that it has the right number of bedrooms and bathrooms, and that the location is a desirable option. Staging will reinforce the notion that the "good life" can become reality in that house.

Focusing on "Best" Features

A professional stager will not attempt to highlight every feature of the home. The purpose is to provide a prospective buyer with a memorable impression that distinguishes a particular property from all others. Your stager will discuss with you the best ways to create a lasting impression, but be prepared to remove overly personal accessories for the duration of the home's time on the market.

Minimizing Awkwardness

No home is perfect. Whether it's a matter of perception or personal preference, most houses have at least one space that can seem difficult. A professional stager might disguise a perceived fault, or may suggest a remedy. Common requests include repainting a room, clearing kitchen and bath clutter, or pulling weeds and placing pots full of colorful flowers near the front door to boost curb appeal.

Maximizing Existing Space

Your stager might want to remove or rearrange furniture, or ask you to pack up and store out-of-season clothing, books, sports equipment and toys. Understand that once the home sells, you will have to begin packing anyway, and spacious interiors are a selling tool. Let prospective buyers get a sense of possibilities as they walk through your home!

Magnifying Value

Assuming that your home is clean, well-maintained and reasonably priced, professional staging is the best way to provoke the emotional reaction that will prompt a prospective buyer to submit an offer. Staged homes typically sell faster and at higher prices than comparable unstaged property. The higher selling price will undoubtedly pay the fee!


As a home seller, it is crucial to do whatever you can to optimize your house sale earnings. Lucky for you, we are here to help you promote your residence to the right groups of prospective buyers so you can increase the likelihood of a profitable home selling experience.

Now, let's take a look at three tips to help you maximize your home sale earnings.

1. Boost Your Home's Curb Appeal

You won't have to break your budget to upgrade your residence's curb appeal. In fact, completing simple home maintenance tasks like mowing the lawn and clearing dust and debris from exterior walkways may make it easy for buyers to fall in love with your residence.

Spend some time upgrading your residence's curb appeal – you'll be glad you did. Because if your home makes a positive first impression on buyers, there may be no shortage of interest in your house. As a result, buyers may compete for your home – something that could help you get the best price for your residence.

2. Remove Clutter

Clutter may make your home appear smaller than its true size. As such, you should do everything possible to eliminate clutter before you add your home to the real estate market.

Oftentimes, it helps to host a yard sale or list excess items online. In other instances, you may want to donate various items you no longer need to charity or give them to family members and friends.

For home sellers, it is essential to remove as much clutter as you can. Remember, if you eliminate clutter, you can showcase the true beauty of your residence's interior. This may help buyers see the full potential of your home, and ultimately, could lead to offers to purchase that match or exceed your expectations.

3. Hire a Real Estate Agent

If you are unsure about how to navigate different parts of the house selling process, there is no need to stress. By hiring a real estate agent, you can get the help you need to achieve the optimal home selling results.

A real estate agent is a house selling expert who will be able to provide you with personalized recommendations and suggestions. First, he or she will meet with you and learn about you and your home. A real estate agent next will craft a custom home selling strategy. And once a real estate agent puts your home selling plan into action, he or she will ensure you can enjoy a seamless home selling experience.

Furthermore, a real estate agent is available to assist you in any way possible. If you are unsure about how to price your residence, whether to accept an offer to purchase or have other home selling concerns, a real estate agent will help you address them immediately.

Ready to maximize your home sale earnings? Use the aforementioned tips, and you can bolster your chances of enjoying a success house selling experience.


In a seller’s market, you shouldn’t have a home that’s simply sitting there. If a home isn’t selling and the market is hot, something must be wrong. There are many different reasons that your home isn’t selling. Below, you’ll discover some of those issues and what you can due to remedy the problems.


You Need To Adjust Your Expectations


Many people put their homes on the market expecting high results. While it’s good to have confidence, it can be detrimental to your home sale. Great expectations can lead to an overpriced home, a lack in marketing efforts, or lowering the price of the home too late. All of these situations can be detrimental to your home sale. Research and hiring a realtor to help you with the sale can keep you organized and assist ou in staying on top of the market. 


 You Don’t Understand Home Values


If you’re selling your home on your own, you may not have priced the property correctly especially if you have no professional experience. This is where a realtor comes in. A real estate agent can do the professional market research that finds the sweet spot for a price on a home for sale. Knowing that price is one of the best ways to sell your home fast. Without a well-valued home, it could sit idle in a good market. 


Your Home Is Neglected


If you have been neglecting various projects around your home, you could find that it’s more difficult to sell your home. Buyers want the best house for the lowest possible price. Homes that have been properly maintained with the right HVAC maintenance, yard upkeep, and regular appliance services are more likely to be scooped up fast by buyers. 


Before your home even goes on the market, you should do any tasks around the house that you have been neglecting. The investment of both time and money will be worth it for you in the long term when you go to sell your home. 


The Photos Aren’t Professional


The marketing efforts used to sell a home are very important. On the top of this list is the photos that represent the house. Most home buyers begin their search online. This means the first impression that they get of your home is from pictures. If these are not well done, it could be very detrimental to your home sale. 


For good photos, be sure that you get rid of all the clutter from your space before the pictures are taken. It’s really best to hire a professional to deal with his aspect of home marketing. If you must take the photos on your own, using a better camera than that a cell phone provides can really be a step up in the picture taking process.


              


A nightmare home selling experience is something that every home seller wants to avoid. Fortunately, we're here to teach you the ins and outs of selling a house so that you can minimize the risk of problems that could lead to a nightmare home selling experience.

Now, let's take a look at three tips to help you avoid a nightmare home selling experience.

1. Study the Real Estate Market Closely

You don't need to be a real estate market expert to find ways to maximize the profits from your home sale. Instead, you can study the real estate market closely and gain the insights that you need to price your house competitively.

Remember, a home seller's goal is to optimize the value of his or her house. To accomplish this goal, it is paramount to establish the right home price from day one. Otherwise, a home seller risks alienating buyers with a price that is too high, or missing out on profits due to a price that is too low.

Take a look at the prices of available houses in your area that are similar to your own. This housing market data will enable you to see how your residence stacks up against the competition so that you can price your house accordingly.

2. Conduct a Home Inspection

A home inspection usually is completed after a home seller accepts a buyer's offer. However, a home seller who conducts an inspection before listing his or her residence can increase the likelihood of a profitable home sale. Perhaps best of all, this home seller can avoid the danger of a buyer requesting home repairs or a price reduction later in the home selling cycle.

During a home inspection, a property expert will evaluate your residence both inside and out. This property expert then will provide a comprehensive report that details his or her findings.

Examine a home inspection report. That way, you can find out about your house's strengths and weaknesses and take the necessary steps to transform various weaknesses into strengths.

3. Hire an Experienced Real Estate Agent

An experienced real estate agent understands exactly what it takes to sell a home, regardless of the current housing market's conditions. As such, this real estate agent can serve as a guide throughout the home selling journey and help you immediately identify and resolve any potential home selling hurdles.

For example, an experienced real estate agent can provide you with a wealth of housing market data before you list your residence. This housing market professional will help you make sense of assorted real estate data and ensure that you can establish a competitive price for your house. He or she also will promote your house to the right groups of buyers and help you enjoy a quick, seamless home sale.

When it comes to selling your home, there is no need to leave anything to chance. Take advantage of the aforementioned tips, and you can avoid a nightmare home selling experience.


If you encounter home selling challenges, there is no need to worry. In fact, if you know how to approach potential house selling hurdles, you may be better equipped than others to enjoy a seamless property selling experience.

Now, let's take a look at three tips to help you hone your approach to home selling challenges.

1. Remain Calm

A home selling challenge may seem like the end of the world. But it is important to remember that home sellers like yourself likely have faced similar problems in the past. And as such, there is probably a viable solution to address any home selling challenge, at any time.

When a home selling challenge presents itself, it often helps to take a deep breath. Then, you should try to remain calm, cool and collected and approach the challenge from an objective point of view. By doing so, you may be able to find a way to resolve this challenge in no time at all.

2. Be Persistent

Let's face it – no one said selling a house would be easy. But for those who are persistent, even the toughest home selling challenges can be overcome.

If you approach a home selling challenge with persistence, you'll be ready to explore every potential solution to address this issue. As a result, you may be able to quickly identify the right solutions to various home selling challenges and move one step closer to achieving your property selling goals.

3. Consult with a Real Estate Agent

For those who face a home selling challenge, it generally is a good idea to seek out expert guidance. Fortunately, real estate agents are available in cities and towns nationwide, and these housing market professionals are happy to help you address any home selling challenges head-on.

Typically, a real estate agent offers plenty of support throughout the property selling journey. He or she first will learn about your home selling goals and provide a personalized home selling strategy. Next, a real estate agent will promote your residence to the right groups of prospective buyers. And if you receive an offer to purchase your home, a real estate agent will help you analyze this proposal and decide whether to accept, reject or counter it.

A real estate agent is prepared to respond to any concerns or questions that you may have during the home selling process too. If you are unsure about how to price your home, for example, a real estate agent can offer housing market data to help you establish a competitive initial asking price. Or, if you face a time crunch to sell your residence, a real estate agent will do everything possible to help you sell your house as quickly as possible.

There is no reason to let home selling challenges get the best of you after you list your residence. Thanks to the aforementioned tips, however, you can boost your home selling confidence and determine the best course of action to resolve any house selling challenges.




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